Case Study
Project Overview.
From Cold Outreach to National Demand:
How Hale Industries Scaled Their Fencing Product Australia-Wide
When Hale Industries launched their woodgrain steel fencing system — the only product of its kind in Australia — they knew they had something special. The panels were stronger than timber, looked better than traditional Colorbond, and were exactly what modern homeowners and developers were after.
There was just one problem: hardly anyone knew it existed.
Before working with us, Chris and the team were relying on old-school outreach — cold calls, emails, and word-of-mouth referrals — to get the product into the hands of installers and suppliers. It was slow, manual, and difficult to scale.
They had the product. They had the supply chain.
But they didn’t have attention.
- Build national awareness for a new fencing product
- Replace cold outreach with inbound demand
- Attract installers and resellers across Australia
- Create a repeatable, scalable lead generation system
- Launched targeted Meta ads to fencing installers and resellers
- Replaced cold outreach with high-quality inbound leads
- Built automated funnels to book calls and qualify interest
From Invisible to In-Demand
We came in to change that — fast.
We launched a high-impact lead generation strategy that positioned Hale as the go-to alternative to other steel panel fences. This included:
- 📣 Meta ads targeted at fencing installers and resellers across the country
- ✉️ Email marketing that nurtured leads and built brand authority
- 📞 Automated funnels that made it easy to book calls and learn more
The goal wasn’t just to generate leads — it was to build a national brand presence.
1,300 Leads Later… A National Distributor Network.
Since launching the campaign, Hale Industries has:
- Generated 1,300+ leads from installers and suppliers across Australia
- Expanded their distributor network into every state
- Grown their email list and brand awareness dramatically
- Freed up the team’s time by eliminating cold outreach
- Built relationships with quality partners who now come to them
What the owner Chris had to say:
“Highly recommended, Will is a great bloke and very easy to deal with. The company is very professional and has achieved great results for me, well higher than expected. Thanks again, and I appreciate all your help. I look forward to continuing to work with you.”
— Chris, Founder of Hale Industries
From a Quiet Achiever to Market Buzz
The transformation has been less about flashy numbers — and more about reach, relevance, and recognition.
Instead of trying to convince people to take a look, Hale Industries now attracts suppliers and installers who are already interested.
The inbound momentum has shifted everything.
Do You Have National Ambitions?
Let’s talk. Book a 15-minute strategy call and we’ll show you how we’d scale your business.
Book a time to do just that below!
Project info
- Hale Industries
- Fencing Supply
- Social Media Advertising
Email us
info@bookedtrades.com