Case Study
Project Overview.
Concreting Partner wins over $400k in just 60 days!
When Gabriel and the team behind Advanced Structures made the move from Sydney to Melbourne, they weren’t just relocating — they were starting over.
Back in Sydney, they had a strong reputation and steady flow of work. But in Melbourne? No contacts, no local word of mouth, and no online presence.
In the beginning, jobs trickled in — enough to get by. Not sustainable. Not scalable. And definitely not what Gabriel wanted for his business.
They needed a way to get in front of the right people — fast.
- Build a strong presence in Melbourne
- Get consistent, high-quality leads
- Stop chasing leads and save time
- Create a scalable system for growth
- Launched target Meta ads
- Attracted serious, ready-to-book leads
- Handled all follow-up and calendar booking
- Built a system that runs and scales with Gabriel's involvement
Laying the Foundations for Growth
That’s where we came in. The goal was simple: build a marketing system that could generate high-quality concreting leads consistently — without relying on referrals or quoting apps.
We started by identifying where the demand was strongest across Melbourne. Then we built a conversion-focused Meta ads campaign that spoke directly to homeowners and builders looking for quality concreting work.
With that in place, we launched paid ads on Facebook and Instagram — dialled in to attract serious enquiries, not tyre-kickers. We also built an automated lead follow-up system, managed the leads, and booked them straight into Gabriel’s calendar.
The team could focus on quoting and delivering jobs — not chasing leads.
Booked Solid, Two Months Ahead
The result? In just 60 days, Advanced Structures sold over $400,000 in concreting jobs — and were fully booked out two months in advance.
The Numbers Speak For Themselves:
- Over $400K in jobs sold
- Two months of future work locked in at the 60 day mark
- Countless hours saved chasing leads
- A consistent and reliable system they can count on to scale
- Able to add 2 vehicles and an excavator to the fleet
“Before Booked Trades, we were pretty slow. Now joining Booked Trades is probably the best thing that’s happened to Advanced Structures… it has honestly been a life changing thing.”
— Gabriel, Director, Advanced Structures
The Bottom Line
Advanced Structures didn’t just get more leads — they built a pipeline of real, profitable jobs with a system that keeps working behind the scenes to bring in more work long-term.
And that’s the difference. It’s not about quick wins — it’s about setting trades and construction businesses up with a system and a partnership that scales with them.
Want results like this?
Let’s talk…
Book a 15-minute strategy call and we’ll show you how we’d do it for your business!
Project info
- Advanced Structures
- Residential Concreting
- Full Service
- 60 Days
Email us
info@bookedtrades.com